Binglish

Jack Richards


Listen to Dave interview Jack Richards

Listen to Dave interview Jack Richards author of Interchange by Cambridge University Press and dozens of books for teachers on English teaching, about language teaching methodology and theory.

Guy Brook-Hart


Listen to Dave interview Guy Brook-Hart

Listen to Dave interview Guy Brook-Hart, author of Business Benchmark by Cambridge University Press and other English teaching coursebooks and IELTS preparation books, about teaching Business English.

David Nunan


Listen to Dave interview David Nunan

Listen to Dave interview David Nunan, the world's most published coursebook author and author of dozens of books on English teaching research, theory and methodology.

Zhou Jing, manager of Microsoft Technology Center, had to learn English in six months before she attended important meetings at Microsoft in Seattle. Listen to Zhou Jing talk about the importance of learning English. Zhou Jing on learning English








Lisa, vice-director of Swire Cold-Storage, had to learn English in six months for her new job. Listen to Lisa talk about the importance of learning English. Lisa on English












Shangri-la Hotel front desk staff had to improve their English quickly.

McDonald's American logistics company, Havi, sends hamburger, fish, chicken, cheese and other food to the McDonald's twice a week. Their communications with their head office in Chicago, USA, and with McDonald's are in English so they need good English skills.

Adidas sports clothing fashion company managers and staff need English for company communications.

Aroma is the number one manufacturer and wholesaler of rice cookers for the USA. Their staff need very good communication skills for their contacts with customers like Wal-Mart and Target.

P&G is a multinational American company and the company language is English. Managers, department heads and team leaders need to do reports and presentations in English.





CMA-CGM, the French shipping company, helps companies send their goods all over the world. They need to communicate effectively and accurately with people in many countries.


Colgate, the American toothpaste manufacturer, needs to use English all the time. The marketing department has English only Thursday afternoons but they needed training to reach their English targets.



Nortel, the Canadian telecommunications company, deals with many foreign companies in China. Their engineers need to be able to communicate on many technical aspects of their work.



Halls, the American cough drops manufacturer, needed English so the supervisors could communicate better with the foreign managers.



Lonza, the Swiss pharmaceutical manufacturer, cannot make communication mistakes. Their staff needs to communicate accurately with customers and colleagues around the world.



BP, the British energy company, requires upper managers have good English skills. Listen to Jacky, a BP manager, talk about the importance of English. Jacky on English

Bluescope Steel, the American-Australian construction company, is responsible for many of the new buildings in China. Their staff needs to communicate in English with their home office and with many of their clients.



Watsons, the Hong Kong company, is the largest health and beauty retailer in the world and English is the company language.